整合传播,营销火炬（Integrated marketing, marketing torch）.docVIP

整合传播,营销火炬（Integrated marketing, marketing torch） What does the torch waste? In December 29, 2003, the eighth round of the South China Sea International Cycling competition, Zhongshan Railway Station torch cup 80 km round round race held in the Torch Development zone. In addition to the torch television reported in the form of ordinary news, todays torch made a contest thematic planning, the other did not have any media coverage. Today the torch planning in the competition concise clear topics, clearly summed up -- Zhongshan torch China? following the 2003 Chinese (Zhongshan) international electronic information products and Technology Exhibition again after World debut. China Zhongshan torch global business philosophy and its reputation in the international community has been promoted once again. Unfortunately, the coverage of the story is confined to the family. Turn to the Convention and exhibition economy again. An exhibition held annually in the Zhongshan daily news reports, there are some special topics in the media, scattered scattered in some, this is the most simple transfer of the Zhongshan electric torch Chinese held this information exhibition. The Zhongshan daily special edition is limited to the people of Zhongshan to see their own. Zhongshan people do not know the electricity show? Should our main force attract the exhibitors in Zhongshan in the coming year, or attract the funds from Zhongshan? The torch is wasting invisible wealth - news resources, and the torch has not yet fully utilized the news to disseminate the image of the city The torch has not yet made full use of the news to distribute City cards Torch has not made full use of news planning, city reputation two, through the exhibition marketing torch Metro The exhibition economy of Zhongshan Torch Development Zone a lot, the Convention Center is the international construction, international named Exhibition Center, and build the international exhibition industry, it is not only a name card To