方便面行业战略创新是出路（Instant noodle industry strategic innovation is the way out）.docVIP

方便面行业战略创新是出路（Instant noodle industry strategic innovation is the way out） This year, the white elephant headed by instant noodles production enterprise in the production of low-priced products mainly, in three consecutive Industry Conference open to master an accused master buyout shelves and specific sales channels, monopoly market, competitors, and through the fumanduo operating losses, low blow instant noodles enterprises. According to reports, the master public relations official responded: the master of the market position and market share is the result of years of painstaking efforts, we do not have a monopoly market, there is no use of its fumanduo brand to engage in price competition. In addition to the positive response, the master has been quietly in the operation of the non fried instant noodles, sit tight in the top spot in the master in non fried , so this has been due to fierce competition and become instant noodles industry complete darkness is more elusive. Then, where is the way out for instant noodle industry? Where is the road of instant noodle industry? Needless to say, winning the strategy is the magic weapon for enterprise to win. Strategic marketing mode of instant noodles industry determines the development trend of the industry, enterprise development should stand on a higher strategic level, adjust its marketing mode according to the competitive situation, category innovation, management upgrading, technological innovation, market segments such as the industry marketing mode adjustment and promotion breakthrough. Instant noodles as a high degree of industry competition intensified the industry concentration of a market, has experienced a brilliant development period, after many years of accumulation and operation, the major brands have formed their unique value proposition, the people have the taste for having heard it many times: Master, this jinmailang play face, face the white elephant, bone, unified ideas are cermate taste, thinking, th