春之声服饰广场整体推广策略（Spring sound clothing square overall promotion strategy）.docVIP

春之声服饰广场整体推广策略（Spring sound clothing square overall promotion strategy） Spring sound clothing square overall promotion strategy I. marketing objectives and objectives 1, purpose: (1) launch a new concept of shopping is enjoying (2) make the voice of spring become the first brand of shopping mall in Chongqing for the theme of sports, leisure, youth and fashion. 2, goals: (1) before opening, reach more than 50% in the target consumers popularity. (2) the second stage achieves more than 70% of the visibility among target consumers. (3) the third stage achieves more than 85% of the visibility among