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最具震动力的贸易史读管理者是李嘉诚(The most dynamic trading history reader is Li Jiacheng)
最具震动力的贸易史读管理者是李嘉诚(The most dynamic trading history reader is Li Jiacheng)
After two years of studying economics and economics, reading history and reading history is becoming a new tide of society. The history of trade which was originally not on the geometric Pianmen upset noisy, but was moved in the stands. The Chinese are entrepreneurs, is how to deal with this warm period of history?
The trade history and Dynasty history, be endlessly joking; entrepreneurs and public histories in the play.
Gao Yangs novel Hu Xueyan is popular in the 80-90 century of last century, and is especially popular among the entrepreneurs. At the beginning of the economic system from the authorities are trying to get rid of the near independent entrepreneurs, is still keen to get all kinds of privileges and authorities from the capital, red top dealers capable, calm walk officialdom market, with a strong role model. How to complete the business logic of experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows:
1., the progress of material civilization and the improvement of consumers living standards
With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the mater
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