李宁的国际化破题（Linings international theme）.docVIP

李宁的国际化破题（Linings international theme） The face of Nike, Adidas step forward, Lining today is no longer willing to stay home market, it can succeed? With a light whistle and RAP rap music, a frog appeared on the campus. It stood on the ladder on the desk in the classroom to raise their hands, the teacher has made it the guy next to answer the question; then, it blocked the girl must pass through the road, waving to hope to attract attention, but have still disappointed; finally it jumped into a white fashion of basketball shoes, suddenly, the frog into a fierce boys, all on the pitch, the girl clapped; finally, the screen focus fixed in the dazzling basketball shoes, a slogan appeared: Lining - everything is possible. This is Chinas most famous sporting goods manufacturer Li Ning Co (2331.HK) for its new product TOPGUN series of basketball shoes specially made advertising. This relaxed and humorous frog article has just aired, and has attracted a lot of applause from its campus target audience. But Linings brand managers still have better ideas. They specifically sponsor the 200 peoples Congress at sina, Im crazy about shoes.. This is a group of SNEAKER (shoes enthusiasts) big party, worth thousands of dollars of Nike shoes, they can buy two pairs, a pair of wearing, a collection. When the group with SNEAKER knife and a hacksaw Lining TOPGUN basketball shoes are amazing after dismantling, the technical content in the shoes and Speciality -- a little better than NIKE, ADIDAS and other international big inferior. After the party, a large number of TOPGUN basketball shoes evaluation in the major footwear websites by a large number of spontaneous release of this group of SNEAKER. Just a good marketing campaign is not enough, and the strength of Li Ning Co needs to be proved more. The Beijing Olympic Games has entered the 1000 day countdown, experts estimate that by 2008, the entire China inland, Hongkong, and Taiwan footwear market value will exceed Japan, amounted to $2