楼盘整合计划（Real estate integration plan）.docVIP

楼盘整合计划（Real estate integration plan） First, the name of the case: excellence Park Two, explanation: embodies noble, beyond, different momentum. Logo design slightly Communication strategy First, the image theme: upper class social life, leisure paradise Two, property theme: excellent home, rich life Three, property concept: boutique apartment building Communication implementation This project is small, cannot put more marketing costs, advertising should be targeted, and continued to take a small amount of strategy, to maintain a certain exposure rate; at the same time, the manufacture of soft news and influential cultural activities, and strive to minimize cost, produce the largest advertising effect, and on the basis of successful promotion project, developers build brands, enhance its visibility in the real estate industry, real estate development and lay a solid foundation for the future. Therefore, to be successively through special consultation, television production, print production (brochures, posters, plans, and various charts), Kanban (Sales Office), sign making, the groundbreaking ceremony and the excellence in life essay (the first newspaper), with WTO enterprises CEO Forum and garden activities (the second issue of the newspaper publicity), promotional activities, opening ceremony etc. (third newspaper publicity), the National Day celebrations (fourth newspapers propaganda) and fifth newspapers (with promotion) to achieve the desired purpose of publicity. Its specific work process is as follows: Work process table Feng Shui determination in February, XX Feature film production, XX, March Print design, production, XX, April XX April soft news (Essay release) In June XX, billboards and signs were finished XX June 30th groundbreaking ceremony and soft news (Lake Park added a new landscape) In, XX CEO Forum, garden party and soft news should be held in July XX September opening ceremony, the first phase of newspaper advertising XX National Day celebration i