深度营销在饲料企业竞争中的运用（Application of deep marketing in the competition of feed enterprises）.docVIP

深度营销在饲料企业竞争中的运用（Application of deep marketing in the competition of feed enterprises） Application of deep marketing in the competition of feed enterprises A total of 1419 people browsed 2004-09-16 11:38:52 20 years since the reform and opening up, Chinas aquaculture industry with an average annual growth rate of 11.92%, while the average annual growth over the same period the forage yield rate was only 9.36%, which indicates that the past feed demand; but with the disorderly development of the feed industry and livestock products demand slowdown, oversupply in recent years, the formation of a buyers market. The 180 degree turning experience is very short, most of the business ideas, marketing strategies and marketing team has not adjusted, have been in trouble. In a large number of large and medium-sized feed enterprises advisory services, the successful use of deep marketing ideas to lead enterprises to adjust the marketing strategy and strategy innovation. This paper shows some successful experience and experience, the core ideas and principles to help you understand the depth of marketing, so that combined with the specific circumstances of their own enterprises in their practice, creatively use and implementation. First, the realistic predicament in feed marketing Feed industry is the intermediate industry of planting and aquaculture, and the production cost and price of products are under the Dual Restriction of grain price and the price of aquaculture products. On the one hand, the upper reaches of the rising food prices, resulting in raw feed costs continue to increase, on the other hand, the downstream industry slow down due to structural adjustment of feed demand, so feed price not cost increase, leading the entire industry profits. Coupled with the strong regional feed industry, low barriers to entry and low concentration characteristics, so that the majority of enterprises in the industry situation is very grim: sluggish sales, excess production capacity;