特许经营转向品牌维护和价值挖掘（Franchising turns to brand maintenance and Value Mining）.docVIP

特许经营转向品牌维护和价值挖掘（Franchising turns to brand maintenance and Value Mining） Franchising is an ideal model for enterprises to establish brand awareness and network scale at low cost. Then, what changes will happen to the strategic objectives of franchising after the enterprise has gone through the period of brand creation and accumulation? China Franchise Association recently released 2006 Chinese franchise development blue book analysis shows that through brand start-up and scale accumulation period, brand maintenance and value chain network mining, has become the focus of enterprise franchising strategy. Increase training supervision, optimize the profit model, pay attention to differentiation positioning, implement multi brand strategy, increase the number of direct stores...... China Franchise Association recently released 2006 Chinese franchise development blue book analysis shows that through brand start-up and scale accumulation period, brand maintenance and value chain network mining, has become the focus of enterprise franchising strategy. China Franchise Association Secretary General Pei Liang said, blue book is formed based on the domestic investigation and communication of hundreds of franchise business, covering more than 30 industries, format, survey of enterprises represented an advanced level in domestic franchising. Enterprise strategy has undergone qualitative change According to the franchise statistics issued by the China Association of franchise operators in March this year, the number of franchise systems in China reached 2320 in 2005, with 168 thousand franchisees, up 10.4% and 40% respectively over the previous year. In early 2006 EFF (European Union Charter) for WFC (WFC) franchise industry classification, the current franchise in China has covered all of the 13 categories of the classification, only in the business office, supply and service categories of human resources services, tax, insurance, accounting, advertising etc. still a blank. Fran