现代广告中大众消费偶像批评解析（Analysis of mass consumption idol criticism in modern advertisement）.docVIP

现代广告中大众消费偶像批评解析（Analysis of mass consumption idol criticism in modern advertisement） Analysis of mass consumption idol criticism in modern advertisement Source: China paper Download Center [10-02-22 14:14:00] author: Tu Shu Ting editor: studa20 Abstract: in modern society, the rapid development of advertising and in all areas of society have an important impact. A large number of consumer Idol appears in the horizon, as they become celebrities, stars, leading the public consumption trend of push, and at the same time, criticism associated with false advertising, false advertising disputes are more and more. From the perspective of consumer idol, I try to criticize and reflect on the phenomenon of advertising in contemporary society, and explore the solution. Key words: consumer society; consumer idol; criticism Since the reform and opening up, along with the market economy system continues to mature and perfect, Chinas advertising industry can be described as a prosperous scene, advertising activities everywhere, advertising means increasingly diverse. Today in twenty-first Century, modern advertising has played an important role in peoples social life, and has played an important role in economic, cultural, social and other fields. Needless to say, the development of advertising market marks the progress of society and the improvement of economic level to a certain extent. But on the other hand, more and more advertisements also began to suffer from doubt and denial from various aspects more and more criticism, focus on advertising of consumer desire and the desire to buy the stimulus, misleading to consumers, the unhealthy consumption concept advocated etc.. And in this series of issues, star advertising, celebrity advertising has been pushed to the cusp, for the major businesses generally used Idol plus product bundling strategy is also criticized by the public. This article attempts to make a thorough study and Reflection on the advertising phenomenon in modern