珠宝业的父子奇兵（Father and son of the jewelry industry）.docVIP

珠宝业的父子奇兵（Father and son of the jewelry industry） Father and son of the jewelry industry News source: Forbes In China, jewelry industry has been doing for 7 years boss, 65 year old Zhejiang Sun Moon Group chairman Yu Wei, but I feel more and more uncertain direction. This year, gold and silver and other precious metal raw material prices with riding a roller coaster like Shangcuanxiatiao, serious disturbances in the industry of light prosperous period and marketing rules. In the jewelry industry has experienced 20 years of rapid growth, was as high as 20% profit margins are skyrocketing prices of raw materials and extrusion to only 3%-5%, which became the death of innumerable small jewelry business line. In order to cope with the changes in the industry, Zhejiang moon group started in the industry overall expansion: on the one hand, expanding the number of stores and shops, and 800 dealers will gradually change for the franchisee; on the other hand, to actively advance upstream, control of precious metal and nonferrous metal mineral resources. In the past two years, many mines have made more than 100% of the profits. Profits are earned by them.. Yu said. But to his delight, there is no large-scale access to the mining industry. Starting from jewelry processing and wholesale and retail business model has been used in production of one-stop, has a direct business relationship with many miners, which makes the market more not only mining than their counterparts, and can quickly capture the opportunities from upstream. By Yu, Yu son took command of Tuliang personally led the group the mineral resources development team, in the second half of last year all over Xinjiang, Inner Mongolia and Sichuan, the production of large province. Gold is the largest use of raw materials for the sun and moon, with an annual output of nearly 10 tons. Now, the sun and moon already have more than gold mines in Inner Mongolia and Northeast China, with reserves of about 50 tons, and signed an