用芝麻打开零售之门--细节的魅力（Open the door to retail with sesame -- the charm of detail）.docVIP

用芝麻打开零售之门--细节的魅力（Open the door to retail with sesame -- the charm of detail） Xin Lu usually prides himself on purely rational consumers and will not be caught up in the tricks of the business. I play with these, too little play a big knife before Guanggong Xin Lu often think. Its no wonder that Xin Lu engaged in market work for many years in the world famous consumer company, work is the ultimate consumer, the main work is always trying to change all kinds of consumer attitudes. If consumers are more or less a little emotional, then Xin Lu this kind of person may be more rational. The appeal of one word - triggering a mall war X city is the Northwest Central City, and the two or three largest shopping malls in the downtown area have been fiercely competitive. A few years ago, B stores, in order to occupy a powerful position, the surprise launch of the theme buy two hundred, send one hundred promotional activities, a message will be boiling Yang Yang. Xin Lu belongs to the number of men love shopping, he decided to field a look, even see a few days found: first, the flow of people than in the past has increased significantly, an increase of at least 15% (he often go to the mall, can be compared; in addition, out) promotions are not carried out in the whole business field, but only limited to clothing shoes and hats, gift shopping coupons, must be in the area of consumption. Xin Lu know that the original shopping malls in the 30 percent off concessions, is now more preferential it? He first contrasted the discount rate: Commodity price, discount rate, actual purchase price, merchant parlance In fact, it can be seen: the discount rate is only 3% lower than in the past, Xin Lu further thought: Mall turnover comes from the consumption of two people: one, the original people (not to engage in promotional activities will patronize the consumption of people) two, new people (for promotional activities to consumption of people, not the original consumption stream) reduce the