直销管理基础（Direct selling management foundation）.docVIP

直销管理基础（Direct selling management foundation） 1. The definition of direct marketing What is direct marketing? Very difficult to define, is direct marketing and MLM the same? Not necessarily, so in broad sense, the product does not go through the shop and sold to consumers that direct marketing. If so, lets see if any of these industries are selling their products by direct marketing. The (1) Insurance: such as Cathay Pacific and Shin Kong Insurance company. The (2) books / music tapes, such as the voice mail company, are sent directly to customers by DM, resulting in a desire to buy. The (3) co