立白的特色营销（Liby characteristic marketing）.docVIP

立白的特色营销（Liby characteristic marketing） With good projects, but lack of funds, how to accelerate the development? How to face the fierce competition, industry talent shows itself? Expand marketing channels, how to solve the conflict problem? How to do a good job in the market? These are the problems that entrepreneurs may encounter. We can get some inspiration from the white market operation mode and operation method According to sales data released last year showed that AC Nielsen Co, ranked in the top two in the field of washing powder is in the limelight out of two brands: Diaopai and qiqiang. Almost no one of them among the best self doubt -- Qiqiang to deliver goods to the countryside in the rural areas, since Diaopai off the price frenzy, washing powder Market in recent years has been the big two upside down. Unexpected is always partial corner of the private enterprises in Southern China Liby make no reply to sit on the third throne, and if the calculation of comprehensive washing sales, Liby even to 1 billion of the total of more than second in qiqiang. The company established in 1994, only six or seven years rose to the forefront of the industry, out rapidly in an extremely competitive fight in its market operation mode and unique business ideas undoubtedly deserve to go, it started, and promote the development, also is in the development stage of the small and medium-sized enterprises for many reference method. Uterus: save money foothold As early as ten years ago, Chen Kaixuan did the washing powder agent, after several years of toil, the actual operation of washing powder already understand Chen Kaixuan had the idea of entrepreneurship. Easier said than done, at that time, Chen triumphs only capital is familiar with the washing powder sales channels, and they do not have a lot of money to build factories, OEM idea was born. At that time the national washing industry, this mode of operation can be described as the first. In Chen Kaixuans words, do not enga