网络视频（Network video）.docVIP

网络视频（Network video） Research on the current situation and prospects of online advertising in China Abstract: compared with traditional media advertising, Internet advertising has many advantages. At present, the development of online advertising in China has undergone a rapid and rapid development Stage, but there are also some problems. The future of online advertising will be more colorful in the ways of expression, and the development of online advertising will also be Further standardize. Key words: Internet advertising Internet development prospects First, the advantages of online advertising Internet advertising is a tool that uses the Internet Enterprise image, product and so on Form. Internet advertising originated in the United States in the 1994. and Compared to traditional media advertising, Internet media advertising There are several characteristics and advantages: 1., online advertising in various forms, rich content rich Since the birth of online advertising, online advertising The form of expression is the advantage of a variety of media advertising There are many forms. Internet advertising can take advantage of the text Word, sound, image, animation, three-dimensional space, Quanzhen Images and other means to bring the product in a comprehensive and realistic manner Supply network users. Network advertising media form, root According to the carrier of different can be divided into web advertising, electronic Mail ads, software ads and so on. Online advertising can To use GIF, BMP, flash, Web text shape It can also be displayed in multimedia or video formats Show. These are the traditional media can not imagine. 2. advertising information exchangeability Interaction is different from traditional media One of the most obvious features of advertising is the Internet Compared with the traditional media, media has great advantages Potential. Traditional media can only passively accept this information, There is hardly any right to accept or not. For exa