三大软肋彰显蓝海战略误导下的可怕后果（Three major soft underbelly, highlighting the terrible consequences of blue ocean strategy misleading）.docVIP

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三大软肋彰显蓝海战略误导下的可怕后果（Three major soft underbelly, highlighting the terrible consequences of blue ocean strategy misleading）.doc

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三大软肋彰显蓝海战略误导下的可怕后果（Three major soft underbelly, highlighting the terrible consequences of blue ocean strategy misleading）

三大软肋彰显蓝海战略误导下的可怕后果（Three major soft underbelly, highlighting the terrible consequences of blue ocean strategy misleading） Preface： Blue Ocean Strategy this book is probably the end of 2005 the most popular literary works of enterprise strategic management. Today, if I quote again how popular it has been and how many languages have been translated into it, I cant help but suspect him. But this book is still worth our careful comment. Ironically, though, the book was just a friend of mine who did direct marketing (in fact, I think they were MLM) and invited me to read in order to pull me in. And saying that traditional marketing is actually a bloody red sea, already did not play, and to make a difference, quickly became rich and leisure class (this sentence is when people do direct pull your occupation of the most commonly fatal flicker requires language), and the blue ocean. Direct marketing is just the best choice for you. It can also be seen from the side that the blue ocean strategy has made such a significant contribution in the field of direct marketing. This cannot be said to be the windfall of the two author of the book. So, during the Spring Festival this year, I read the hot work carefully after I was away from work. But with my reading more and more deeply, I found the book reputation is hard to live. You can even say is an author and publisher with the intention of deliberately speculation open. Harvard Business School in the first page readers can enjoy the United States and the commercial press China very explicit praise each other. While the book binding is possible with paper thin wide word way to accumulate a large number, so there are only 26 words per page Page * 24 = 624 words, text only about more than 100 thousand words is made up of 210 pages, appendices and notes and references. Only on the back up to 54 pages. People have to doubt the author is not in the collect book, although we can believe that this is a dubbed exotic on expression of intel