三种类型的领导品牌类别品牌、伙伴品牌和图腾品牌(五)（Three types of leading brands category brand, partner brand and totem brand (five)）.docVIP

三种类型的领导品牌类别品牌、伙伴品牌和图腾品牌(五)（Three types of leading brands category brand, partner brand and totem brand (five)） Partner brands - the days that have come along Partner brand is a brand that can become part of the life and life of consumers, and also the brand of emotional value. Because of the feeling of Lenovo is very strong can cause deep sympathy for consumers, consumers feel that this brand in addition to providing the function of interest with a deeper psychological meaning (beyond the product itself directly realizes the emotion between the brand and the consumer), this brand also no longer represent the utilitarian role and become an indispensable partner in life between consumers and brands, mutual caring relationship to achievement more closely, such as Disneys childhood fun, McDonalds family, are the brand partnership model. Partner brands and categories of brand difference lies in the value orientation of the benchmark is emotional or rational, brand category emphasizes accept a unique brand partner interests and stressed that accept interest in a unique way, more profound differences on brand sovereignty understanding, in fact the brand is jointly owned enterprises and the customers asset (any successful brands are in the two aspects of the enterprise and the customer to create a powerful and interrelated, brand value based on) on the enterprise perspective emphasizes the brand is the enterprise competitive advantage, while the partner brand is to stand in the customer perspective emphasizes the brand is the customer experience. Although it is difficult to say which is absolutely right and what kind of perspective view of absolute error, but from the level of mechanism is the only customer value can bring the enterprise value. The airline is to take the example of the customers perspective, never ignore what Virgin Atlantic aviation industry practice and logic, but all focus on how to create a memorable experience of the whole process for customers, and st