产品创新才能使中小雪企业培训糕品牌突出重围（Product innovation in order to make light snow enterprise training cake brand tight encirclement）.docVIP

产品创新才能使中小雪企业培训糕品牌突出重围（Product innovation in order to make light snow enterprise training cake brand tight encirclement） Successful marketing of food enterprises series one hundred and thirteen: In order to make more accurate understanding of ice cream products consumption demand, competition situation and the potential market opportunities, the ice cream production enterprise can according to consumer demand for brand planning, product planning, marketing planning and marketing planning, marketing risk to minimize the ice cream corporate brand and products, rapid increase in product sales, steadily stronger the brand and expand the scale of the market, accurate planning recently on the Beijing ice cream products to do a professional and in-depth market research consumer demand. The Beijing precision project marketing research department conducted a professional design of the questionnaire and made a scientific quota on the sex, age and income of the consumers interviewed. The survey uses the internationally accepted CLT (Central Location Test), that is, a centralized market research approach, a total of 308 consumers access ice cream products, of which men accounted for 46.6%, women accounted for 53.4%. According to the principle of statistics, the credibility of this survey is more than 96%, fully consistent with the accuracy of market research. Precision project hopes to consumer demand research data as the basis for ice cream enterprises bigger product sales and strong brand, put forward some valuable marketing proposals and ideas. Yili and Mengniu lead Beijing ice cream Market Often eat ice cream products of consumers in Beijing, Yili and Mengniu two ice cream brand market advantage is very obvious, which accounted for 38.8% and 36.3% of the ratio of consumer choice, purchase frequency is much higher than other ice cream brand; walls to choose the ratio of 15.3% rows of ice cream brand in the consumer often eat third ice cream; other brands accounted for consume