价值链再造与国有外贸企业战略调整（Value chain reengineering and strategic adjustment of state owned foreign trade enterprises）.docVIP

价值链再造与国有外贸企业战略调整（Value chain reengineering and strategic adjustment of state owned foreign trade enterprises） Value chain reengineering and strategic adjustment of state owned foreign trade enterprises First, the concept of value chain and backward extension The value chain includes the whole process of value producing activities. It begins with the acquisition of the most basic raw material Consumption of end products. Each enterprise is only part of the entire series of value production processes, through and up and down The linkage between supply and demand of enterprises constitutes an interlocking chain. The backward extension of value chain includes market research, technology development, product design and raw material purchase, Production, processing, warehousing, transportation, export, import, wholesale, retail and after-sales service, such as the multi ring D In the planned economy period, the state-owned foreign trade enterprises enjoy the foreign trade franchise granted by the state, and do not need to participate How many strategic links can occupy an irreplaceable dominant position in the value chain?. In the market economy period, With the loss of foreign trade franchise, the elimination of state preferential policies, the influx of many foreign enterprises and domestic Outside market competition intensifies, state-owned foreign trade enterprises in the industry value chain participation in small links, small contribution to the value, Market competitiveness is weak and so on. This is not only the basic reason why the traditional state-owned foreign trade enterprises are in trouble at the moment, but also the future strategic adjustment Main direction. Therefore, to adapt to the change of the external environment, adjust the enterprise management strategy, and rebuild the new value chain, It is an important task for state-owned foreign trade enterprises to solve urgently. 1, investment After obtaining the right to operate foreign trade, industrial e