企业凭什么整合全球资源（How can companies integrate global resources）.docVIP

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企业凭什么整合全球资源（How can companies integrate global resources）.doc

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企业凭什么整合全球资源（How can companies integrate global resources）

企业凭什么整合全球资源（How can companies integrate global resources） The age of globalization is the age of soft power. Under the increasingly fierce competition, the soft power of enterprises is becoming more and more important. In the contest of strength, the positioning of strength and the shift of strength are inevitable. Deng Zhenghongs theory of soft power points out that enterprise competition can not be separated from the hard power, and the attraction of the soft power can not be separated from the support of the core viability. Hard power can be seen as competition between objects and objects, and soft power can be seen as a contest between man and man. Under the background of economic globalization, (the Bray Deng Zhenghong column) competition among enterprises has risen from competition to the competition of software and hardware. That is to say, enterprise competition has gone from hard power competition to soft power game, from visible product competition to brand competition and service competition. The competitiveness of brands and services, the soft power of petroleum enterprises is determined. To effectively enhance the enterprises soft power, it is necessary to make the enterprise management have executive power, enterprise spirit has cohesion, system construction is binding, and the team has creativity, and has influence in the industry and even the society. Current and future trends, the whole world is in the battle of soft power. The integration of global resources determines that enterprises must have soft power influencing the whole world. In May 2007, the British economist published a striking cover: Chinas giant panda climbed onto the roof of Empire State Building. 4 months later, the former Federal Reserve Chairman Greenspan published his memoirs the age of turbulence, in the book (Ben Wen Deng Zhenghong Bray from pre column), to 2030 Chinese will become the main competitors of the United states. Experts and enterprise survival management future surv