凯捷：2022年国际酒水品牌报告.pdfVIP

January 2022 DRINKS INTERNATIONAL 03 F 2021 WASN’T THE YEAR we hoped for, it was an improvement on 2020 for most markets. With the rollout of the vaccine globally, we saw the i lockdown of bars as a last, rather than rst, resort, and other restrictions – curfews, alcohol restrictions and distancing – became less and less 04 HOW WE DID IT de ning interventions as the year grew old. Not uninterrupted 07 BARTENDERS’ CHOICE trading by any means, but bars were trading in most markets in 2021, most of the time. 09 RUM The question this report seeks to answer, is how bars’ – and by 1O GIN corollary consumers’ – buying decisions evolved over the last year, and to what extent the pandemic impacted buying behaviour? 13 AMERICAN WHISKEY Over the year, we have seen di erent theories pro ered. Would the public re-enter bars looking to be comforted by the big brands 16 SCOTCH they know and love, or did an experimental mood emerge from the 18 IRISH WHISKEY lonely nights in lockdown, with more nim