企业如何通过慈善活动提高声誉（How can companies improve their reputation through philanthropy）.docVIP

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企业如何通过慈善活动提高声誉（How can companies improve their reputation through philanthropy）.doc

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企业如何通过慈善活动提高声誉（How can companies improve their reputation through philanthropy）

企业如何通过慈善活动提高声誉（How can companies improve their reputation through philanthropy） Most enterprises hope to return something in order to improve their reputation when conducting strategic philanthropy. If the evaluation of the activity is negative, it will not help the reputation of the enterprise. Corporate philanthropy in todays China has increasingly become the focus of attention, it is difficult to do this thing. What would you do if you wanted to design an influential corporate philanthropy? The amount of money involved in many charities is too low to make a real difference. Unfortunately, there is no such thing as corporate philanthropy that is too influential. A 2008 McKinsey Co survey found that only 20% of corporate executives believe that their companys charitable activities effectively achieve a predetermined social goal. Charity culture is the embodiment of the excellent culture of the Chinese nation. It is an important component of harmonious culture and the main spiritual pillar of the construction of a harmonious socialist society. The general requirements of decision of the CPC Central Committee on major issues regarding the building of a harmonious socialist society puts forward to enhance the social awareness of charity and democracy and the rule of law, fairness and justice, honesty and fraternity, vitality, stability and order, harmony between man and nature. Charity is not difficult, difficult in a charity, a charity is not difficult, the most difficult in a good. Is there a difference between success and failure? Mr. Tan Xiaofang said that the success of a charity event in the enormous social benefits and economic benefits at the same time, may also bring significant benefits to the good, although this may not be the original intention: a failure of charity activities not only to create positive social benefits, and may lead to moral risks and loss of reputation for good. Yesterday morning when I came from Beijing, the plane had a newspaper in fro