区域低成本高效营销的八种武器（Eight weapons of regional low cost and efficient marketing）.docVIP

区域低成本高效营销的八种武器（Eight weapons of regional low cost and efficient marketing） In May 24th 07, Beijing elite combat planning Shu Guohua was invited to Chinese largest wine brand operators, sales in the China wine only with Wuliangye Moutai Jinliufu liquor industry of national regional manager, regional manager eight weapons into the region of low cost and efficient marketing. General manager Tan Zhiqiang, vice president Liu Aihua and other busy schedule, the whole lecture, after the meeting to see their class records, thick notes, so I moved At present, Jinliufu liquor industry sales of over 4 billion yuan, has more than Luzhou Lao Jiao, China wine Jiannanchun, ranked third. Miracle. Course sharing: 1 men make contributions, either in the field or in the market. 2, Chinas wine marketing, either in the high cost of marketing deaths, or in low-cost marketing survival 3, the biggest competitor of high-end wine is foreign wine ... Background link; Hua Ze group (Jinliufu) Company profile Jinliufu was born in 1996, adhere to the integrity-based, sustainable management concept, with advanced marketing mode, and China liquor industry leader Wuliangye group together, quickly out of a proxy from the brand, to create brand, to have the brand development road. And developed into the four largest plate, nearly 10 million employees of beverage marketing professional group. Wine with its superior quality, innovative packaging and rich cultural heritage, favored by consumers, selling at home and abroad, known as the Chinese blessing of wine. Since 1999, sales for six consecutive years in the Wuliangye series liquor brand ranked first. Jinliufu has become China rising most quickly and the most valuable brand of liquor, jumped to the top three Chinese liquor brand, Jinliufu brand value reached 4 billion 81 million! Although has become outstanding in this fierce competition in the industry, but focus on the future of the Hua Ze group never satisfied with the existing results, the new gro