区域抢占系列 终端阻击（Regional preemption terminal blocking）.docVIP

区域抢占系列 终端阻击（Regional preemption terminal blocking） The terminal is the interface between the product and the consumer, and also the key link of the final jump of the product. The terminal operation known as sales of goal is paid more and more attention, as competition intensifies, the industry called out the terminal slogan, the competition of the terminal to a peak. For two brands with similar characteristics and close prices, blocking competitors at the terminal has become one of the most important means of competition in the regional market. Low price FMCG, operating space is not large, terminal control ability is relatively weak, what should I do? The five key point is that the balance of the terminal tends to be on its own side. A bunt, seize five key points From a large level, the terminal competition is a battle. First of all, we must obey the strategic needs of the whole battlefield and serve the whole. Secondly, in the battle before the enemy situation analysis, identify the market situation, to find the opponents weaknesses and their advantages. Third, make plans, classify terminals, and focus on key terminals. Fourth, grasp the initiative, the so-called step by step passive, step by step passive, seize the opportunity. The four point is the premise of terminal operation, the next terminal blocking is also under such premise can unfold. Terminal blocking is the core of the competition of brand terminals, which is the price of two brands. It is also one of the main tasks of the regional students. If the price difference between the two is too large, then competition will be launched at another level, terminal blocking will lose meaning. I have some low value FMCG terminal operating experience, I hope to benefit friends. One key point: stay close to the consumer and make the final decision as close as possible As we all know, the purchasing behavior of low value FMCG is over 70%, which is the immediate decision of consumers. One of the key points of terminal