品牌十大病症（Ten major diseases of the brand）.docVIP

品牌十大病症（Ten major diseases of the brand） Twenty-first Century is the century of brand competition. Brand has gone beyond management, manpower, technology, capital and so on, and become the core resources of the enterprise. Brand is the strongest weapon to gain competitive advantage in the face of fierce market competition. The role of brand is more and more obvious, the importance is more and more strong, this requires that we must strengthen the process of enterprise branding, only by brand confrontation brand, can survive. In the face of large-scale invasion of foreign brands, domestic enterprises are holding high the banner of brand. Now almost no enterprise does not build brand as the enterprises development strategy, what is more, words must involve brands, as if only in this way, the enterprise brand can grow up. However, in the process of brand implementation, it is not difficult to find that many enterprises in China have many misunderstandings in implementing brand strategy, which we call brand syndrome. These brand syndrome summed up, there are ten main. The first disease: despise brand positioning disease Good positioning is half the success of the brand, so we can see the importance of brand positioning. Effective brand positioning is based on the clear development strategy of the enterprise, especially the long-term development strategy. Of course, the development strategy of an enterprise is based on accurate market segmentation. At present, domestic enterprises do not pay enough attention to brand positioning, and even think that brand positioning is dispensable. This kind of wrong guiding ideology hinders the growth of enterprise brand. Some enterprises lack long-term strategy, everything follows the feeling, what is popular in the market, or what can make money, what will be produced?. Over the past year, almost 360 turns, and this vague brand positioning, how to mold the brand? Some enterprises have little success, is ambitious, regardless of their