品牌要近期的利润还是长远发展（Brand to the near future profits or long-term development）.docVIP

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2017-10-05 发布于河南
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品牌要近期的利润还是长远发展（Brand to the near future profits or long-term development）.doc

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品牌要近期的利润还是长远发展（Brand to the near future profits or long-term development）

品牌要近期的利润还是长远发展（Brand to the near future profits or long-term development） Make a big profit on the market A washing machines belong to those types of washing machines in the national market where brand awareness is not high, but the quality of products is excellent. Of course, it is still well known in some regional markets, and its reputation is good, as in the B market. B market is a coastal city in the south, with nearly 30 administrative Town, about 6000000 of the population (including the local population and floating population, Hong Kong and Macao compatriots, overseas Chinese and foreigners), the geographical position is close to the Hongkong and Macao Special Administrative Region, economy is developed, is a large consumer washing machine etc. home appliances. A washing machine in the late 90s of last century into the B market, because of the special sales promotion this quick enrichment marketing strategy, products on the market that is a good start, enterprises and dealers have made a big profit. At that time the situation and practice is this: as the distributor of the B market is a more powerful local dealers, with basic sales network to even the size of town administrative administrative villages in the city, which is A washing machine market that win has laid a good foundation. With this foundation, A washing machine sales staff according to the reality that the retail price of washing machine on the market are high, decided to bring down the price, take the special offer sales promotion strategy, by virtue of the killer to open the B market. Special offer to any type of a washing machine does not limit the number of sales special offer sales, which fell as much as 30% special offer, the washing machine for only 2000 yuan a 1388 yuan, the local people emphasis on affordable consumption psychology, but also has unified specific sale price of the last two digits 88, a strong communication effect, two is in line with the local people to pursue lucky. Whe