啤酒旺季如何有效做促销（How do you make promotions in the beer season）.docVIP

啤酒旺季如何有效做促销（How do you make promotions in the beer season） Many beer manufacturers every year on the sales season is very hopeful, always imagined after the long off-season, finally ushered in the exciting, let people expect the harvest season. However, want to always think, but once the real sales season, by reducing the cost of money to the original manufacturers, is a similar gold the promotion application got confused in mind these promotional pretext, either against competitive products, to seize the channel; either stimulated the enthusiasm of dealers, to prevent customers from season the defection and so on, promotional costs became the fire medicine, results, the reduction of costs did not cut down, and sometimes even spend some extra cost, so that the season to make money a sieve. Then, in the sales season, as a beer manufacturer should be how to use promotional costs, in order to maximize the effect of it? What should sales promotion be used in? As the name suggests, is the promotion, sales promotion, is the enterprise in order to reach the stage goal, and adopted a series of marketing activities, including advertising, promotions, staff promotion, public relations and so on, through the season promotion, as beer enterprise can achieve the following purposes: 1, new products successfully entered the market. New products to the market, if there is no promotion as a forward, and its smooth entry into the market, ten to one will fail. Promotion is not everything, but without promotion, it is absolutely impossible. Through the promotion, we can successfully achieve new product promotion, and make a solid foundation for the smooth entry of new products into the market. For example, a beer factory in the launch of a loaded gift products, has developed the following promotions: Ten send a; a poker and a lighter gift box; special symbol from the cut box, can exchange 2 yuan, through the promotion drive, so that the new product of a sudden fire sale. 2, crack down