基于渠道发展趋势的品牌战略（Brand strategy based on channel development trend）.docVIP

基于渠道发展趋势的品牌战略（Brand strategy based on channel development trend） One of the channel development trend: KA channels accounted for more than the development trend of the KA channel is shown in the following aspects: KA channel sales accounted for the proportion of overall sales will be increasingly high, KA sales accounted for the regional market will be more and more high, along with the rapid development of economy, KA will gradually open pace to speed up the past, Carrefour shop in Beijing Shanghai, Guangzhou and other economically developed first-tier cities, now many cities have several stores, the future will gradually open to the county, now in many eastern and Southern China county and the town has opened a lot of countries, national KA stores, and KA will cost more and the higher, the traditional enterprises will be more difficult to make money, this trend is not to our will, we must face the problem, find the fundamental way to solve this problem To avoid this problem, instead of further development and channels, to do what we learned from Chairman Maos countryside surrounding the city, then we will be from the second tier city, first-tier cities to then retreated to the three or four line of the city, and finally only the mountain guerrilla warfare. Two, two of the development trend of the channel: the development prospects of the convenience stores are very vast. China has a large population and the consumption demand is very large, which brings convenience to the development of convenience stores to a great extent. According to the experience of the developed countries in the convenience store industry, the average number of 2500 to 4000 people should have a convenience store. According to this proportion, Chinas future prospects are extremely large. In some economically developed areas and the city such as Shanghai, Beijing, Shenzhen, Guangzhou, Suzhou, Wuxi, Ningbo and other places, including a lot of capital city, has completely set basic conditions fo