复查测验 市场营销学2012年下半年第一次作业（Re examination Marketing for the first time in the second half of 2012）.docVIP

复查测验 市场营销学2012年下半年第一次作业（Re examination Marketing for the first time in the second half of 2012） Marketing assignment re examination: Marketing for the first time in the second half of 2012 Question 1, 3 points, 3 points The guiding principle of CS management strategy is (). The answer: A., customer satisfaction Question 2, 3 points, 3 points 5, at present, it is a great epoch-making significance in the history of marketing development, and the application of Internet in the field of marketing brings us to a new e-commerce, that is, the era. The selected answer: C. EC Question 3, 0 points, 3 points 8, () the product is the sum total of benefits, the benefits of the form products and the benefits of the services provided. Selected answer: C. extension Question 4, 3 points, 3 points 9 () refers to all potential customers who have certain needs and desires and are willing and able to satisfy this need or desire by exchange. Selected answer: C. Market Question 5, 3 points, 3 points 6 () refers to a product or service, the current level of demand and time is equal to a desired state of demand. Selected answer: B. full demand Question 6, 3 points, 3 points 12, () is the new concept of consumption, consumer sentiment and consumer indoctrination to the consumer, to accept the new consumption concept, change the traditional consumption thinking, so that the consumer more on a new level of marketing behavior. Chosen answer: D. concept marketing Question 7, 3 points, 3 points The purpose of market segmentation is to effectively select and access Selected answer: target market Question 8, 3 points, 3 points The enterprise takes the different market segments which have the demand for similar products as the target market, and provides the same products for different target markets Selected answer: product specialization strategy Question 9, 4 points, 4 points 9, the organizational image system (CIS) consists of three basic elements: (). Selected answer: A. concept re