外资向专营店发起第二轮渗透 本土专营店将迎来新十年（Foreign capital to franchised stores launched the second round of penetration, local franchise stores will usher in a new ten years）.docVIP

外资向专营店发起第二轮渗透 本土专营店将迎来新十年（Foreign capital to franchised stores launched the second round of penetration, local franchise stores will usher in a new ten years） As in 2009, Paris LOREAL water franchise stores, before the start of LOREAL beauty alliance is still no official statement. However, this is completely safe, the news caused a sensation in the industry, because it means that always arrogant LOREAL group will officially expand the two or three line franchise store channels. The industry believes that this is the second round of foreign capital to the local franchise stores launched. At the same time, Guangzhou local franchise stores Gialen also shouted spend 350 million days before opening shops plan; Shenzhen shop also carried out shop plans continue to wildly beating gongs and drums...... Does this mean that the local franchised stores that have never been able to get foreign investment have another opportunity to flex their muscles? In the high quality shop store profits loss, poor conditions, whether the local franchise stores ushered in the new ten years? Second wave of foreign capital penetration If Shiseido and Japan, represented by the Department of foreign investment in Japan since 2004, entered the franchise store is the first wave of penetration, then this LOREAL led by the European and American Department of foreign capital franchise shop penetration, is known as the second wave. The second wave penetration of the curtain is LOREAL. February 2009, LOREALs Paris LOREAL pioneered the charm alliance, in the form of open letter to the cosmetics franchise store handed olive branch. Allegedly, within a few months, more than 1000 member stores. NIVEA cant sit still. In March this year, NIVEA quietly invited China franchise store TOP40 in Shanghai opened a briefing, the president of the Asia Pacific region, Shanghai general manager of the company and other heavyweights personally to the scene, to convey the importance of NIVEA store channel. According to a