如何为品牌保鲜（How to keep brand fresh）.docVIP

如何为品牌保鲜（How to keep brand fresh） Entered in 2003, the famous companies change labels face change news continued: February 18th Coca-Cola global change logo. In March 25th, the worlds first parcel courier UPS, followed by more than 40 years of shield sign, officially face change. At the end of March global sales of the largest ice cream company logo to replace walls, red as main color. In April 7th, British Telecom (BT) of the new logo was unveiled, Viiv 10 years of Piper logo into the history of British telecom. April 15th Sprite logo in the new Chinese appear, the original water design is the new S shape of the bubble flow design replaced. In April 28th, Lenovo replaced the logo by saying goodbye to the English logo Legend, which was used for 19 years, meaning legend, and fully opened the new English logo Lenovo. One, change face only forever youth According to the statistics report, Lenovos share of the personal computer market in Asia accounted for 13.2%, ranking first in Coca-Cola, Sprite also has a certain growth rate. Under such a good situation, why do many famous brands need to replace the signs that they have spent a great deal of money on for a long time? The main reason is that the brand strategy has been adjusted, and enterprises need to renew the brand image by changing the logo, and keep brand youth forever. Brand image update is the stage adjustment of brand according to the reflection of consumer to brand. Good brand image and timely brand update are one of the reasons to maintain brand vitality. In our country, brand each lead coquettish, two or three years of the situation is not uncommon, change phenomenon is serious. Theoretically, the brand has no life cycle, and the brand can achieve eternal life through the upgrading of the product. But why are there so many brands in our country that are like meteors? No brand updates are the root of the problem. Only following the rhythm of the times can the brand help enterprises to get beyond the product l