如何做好新产品营销（How to do well in new product marketing）.docVIP

如何做好新产品营销（How to do well in new product marketing） Pay attention to preliminary research, accurate positioning of new products A Harvard Business School study shows that if a new product in the production process, found the problem, the loss is $100, then, before the production problems found loss of $1, before listing found is $1000, $10000 after the listing is found. Therefore, new product marketing should begin before production. The first step in developing a new product is to investigate the new product, including technical investigation and market research. The technical investigation is the investigation on current situation and development trend of technology products, new technology to predict possible future, provide the technical basis for the development of new products; market survey is to understand the domestic and foreign market related product varieties, specifications, quantity, quality, price, sales, consumers reflect, supply etc.. In addition, the investigation to understand the competition of new products and related products, competitors scale, marketing strategy, future plans and market competition characteristics, analysis of advantages and disadvantages, it is to provide market basis for the successful marketing of new products. In this way, through careful preliminary and immediate market research, we can form a technically feasible concept of product conception and develop new marketable products on the market. Scientific design of new product marketing organization In the marketing organization design, there are three basic principles, the first is to set jobs according to demand, clear between personnel responsibility and division of labor, job responsibilities should be enriched, personnel ability should be in place. In a marketing organization with a lack of post design, it is difficult for sales staff to find their own position. I do not know what to do and how to do it. It is difficult to exert the enthusiasm, and it will affect the