如何宣传你的网站（How to advertise your website）.docVIP

如何宣传你的网站（How to advertise your website） Huang Jun / Wen Consistency: unity of information, a sound Ensure communication within the company and between supervisors and employees in the same way. Ensure that the same key words are used when discussing and describing all of the companys market media (e.g., news releases, advertising, etc.). In order to create a unified information and sound, should let the external public relations companies or consultant of the companys market strategy, competition ability, product types and the position of the company to conduct in-depth understanding and careful examination of executives and the company said it is an external cause. Simple rule: keep clear Make sure that the published information is easy to understand. To be simple, easy to remember and vivid. For some companies and products, most people can only recall one or two characteristics or advantages. In business activities, the principle of simplicity must be based on the greatest interest that can be aroused and the most important value of the company. E * Trade, for example, repeatedly tells everyone: someday well invest here.. This statement is reflected in all corporate advertising. It is concise, clear and provocative. Highlight personality: maintain relevance Always keep your posted information consistent with what you hear. If the audience believes that what you are saying will have an impact on their lives or business, then he or she will always pay attention to your information. At the same time, you must build your own identity for the company. PeopleSoft, for example, created its own identity based on the reputation of its founder, Dave Duffield. She personified the company and created the impression that PeopleSoft is a good company to work with. So feature is a good way to avoid confusion. Nurturing markets: people trust experts more For the media, industry, resources, and company affinity can be considered a resource. The visibility of an industry expert wil