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如何推动产品开发全流程的工作(How to promote the whole process of product development)
如何推动产品开发全流程的工作(How to promote the whole process of product development)
3) product manager qualification certification
4) product managers training way and career promotion channel
9. examples: the product manager quality model and qualification standards of a case company
10. examples: the product managers work manual for a company in the industry
11. drill and problem discussion
Three. Market management of new products
1., the main problems of the industry company in product market management
2. how do product managers identify profit margins?
3. screen and grasp the market opportunities
4. product market management process and product development process
5., the product market management process in several stages
1) stage 1: a correct understanding of the market (how to find potential opportunities and goals), explain the case
2) stage two: segment the market (define the initial segmentation target market), explain the case
3) stage three: product portfolio analysis (competition environment, investment opportunities, etc.)
4) stage four: develop business plans (business plans for the entire product line or product line)
5) stage five: case study on pipeline management and resource balance (priority of project scheduling)
6. how do product managers make product value analysis?
7. case study: a case study of value analysis of a product
8. output of market management process - product package business plan
9. examples explain: product package business plan
10. how do product managers participate in market management processes?
11. how to make product roadmap planning
1) product version planning of V, R, M introduction
2) example explanation: roadmap planning for a product line
12., how to manage product market demand?
Collection, collation, analysis, distribution and validation of requirements
13. drill and problem discussion
Four 、 development and management of new products
1. components of the product development team
1) the composition of the product development
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