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如何进行成功的市场调研（How to conduct successful marketing research）.doc

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如何进行成功的市场调研（How to conduct successful marketing research）

如何进行成功的市场调研（How to conduct successful marketing research） How to succeed in Market Research _ _ marketing management text _ enterprise management information _ home _ information classification _hc360 Current location: Home information category Home Information Enterprise Management management text marketing text How to conduct successful marketing research? HC360 HC 2003-12-03 08:22:58 Market research refers to all market research activities that are conducted in order to obtain first-hand commercial data. According to the American Marketing Association, research is a specific activity that uses information to connect consumers, customers, and the public sector with the market. This information will be used to identify and define marketing opportunities and issues, generate, improve and evaluate marketing activities, monitor marketing performance, and enhance understanding of marketing processes. Enterprises need to carry out market research fields, one is the investigation of special products and marketing behavior, and the two is the investigation of special markets. A complete market research can be broadly divided into: planning, design, on-site implementation, data processing, reporting, writing a few steps. Plan: design target according to best cost performance In the planning phase, researchers need to work with marketing personnel to analyze the specific content involved in the investigation. Many marketers have an impulse to expect a survey to cover all the issues they care about and have very high precision requirements for all data. For example, a notebook salesperson might want to know that a city dweller has a precise proportion of laptops that require a relative error of no more than 10%. You know, if a city has only 5% of the actual notebook population, then to achieve the accuracy of the survey, according to the relevant statistical theory, you can get access to up to 7300 households! Even if the cost of access to a resident is only 50 yuan,