对家电产品技术型营销策略的探讨(三)（Discussion on technical marketing strategy of household appliances (three)）.docVIP

对家电产品技术型营销策略的探讨(三)（Discussion on technical marketing strategy of household appliances (three)） Relevant factors affecting the technology marketing strategy of household appliances In front of the content we have already mentioned the technical marketing strategy of new products home appliance is a new technology based on the characteristics of home appliance products to carry out marketing activities, so compared with the traditional marketing activities need to pay attention to the following aspects: 1, the system factors: the front of the contents of our proposed home appliances technology oriented marketing strategy has very obvious characteristic of system, so the technical marketing activities for home appliances new products, it is necessary to re allocation of internal resources, make appropriate adjustments to the, so that it can to adapt to this form of marketing in this paper. You can refer to the following pattern: From the sales department according to the enterprise marketing objectives put forward the specific activities of the program of technical marketing activities on the appliance of new products, the programme of activities are audited by the decision-making department, approved by the programme of activities by the technical department, marketing department, sales department, public relations department business related departments respectively in the preparation of technical specification, plan, personnel training program advertising design, implement and cooperate with each other. It should be pointed out that although this model seems almost the same as traditional marketing methods, but it is closely around the technical characteristics of new products of home appliances to carry out. The enterprise needs to carry on the comprehensive organization activity to the household appliance product marketing activity under this premise. 2, brand factors: it should be clearly pointed out that the new technology of home appliance marketing strategy is