尝尝大骨的味道--白象方便面创新品类策划记实（Try the taste of big bone -- the planning record of the innovation category of white elephant instant noodles）.docVIP

尝尝大骨的味道--白象方便面创新品类策划记实（Try the taste of big bone -- the planning record of the innovation category of white elephant instant noodles） The marketing person who has not eaten instant noodles is not a dedicated marketer.. I believe that marketing people have a deep understanding of this sentence. Today, after the constant expansion of the market, instant noodles have not only provided convenience, but it has become a hobby of many people. Instant noodles manufacturers are also doing everything possible to develop different items, different flavors to meet the changing needs of consumers. In the face of the box with the egg, sent mustard, also have a coffee, in the face of the box to send ham; in taste, is more diverse, too numerous to mention. Speaking of instant noodles taste, we must immediately think of braised beef noodles.. Since the instant noodle industry has created the taste of braised beef in its taste, it has become an important category of instant noodles after many years of cultivation. Why would beef stew become an important category from a taste of instant noodles? We are from a lot of people have heard the joke about: kids want to eat instant noodles, my mother bought a bag of cooked, that results children sad, bags painted some of those big beef, what your mom ate small shrimp. Could not understand the characteristics of instant noodles industry people will ask, yes, since the packaging of the appearance of so many delicious foods, since consumers have this demand, why not meet their needs? Lets look at some data: in 2004, the instant noodle industry overall profit is only about 2%, that is to say, most of the medium and low-grade instant noodles, each bag can earn 1 cents is good. And this profitability is in the industry CR4 index broke through 75% of the case, we can see the intensity of competition in the industry. It is because under the fierce competition, the meager profits, most companies do not in product development, innovation, only genuine