康师傅赢得大陆市场靠时机和规避竞争主策略（Kangshifu wins the mainland market by timing and avoiding the competition strategy）.docVIP

康师傅赢得大陆市场靠时机和规避竞争主策略（Kangshifu wins the mainland market by timing and avoiding the competition strategy） 1, Master Kong in time to win the initiative, in fact, this is also a manifestation of competition to avoid, when others did not think or do when entering the market, to avoid competition. 2, won the time equal to win the consumer mind memory, people can clearly remember the name of the champion, the runner up may not necessarily, this shows that consumers can not only win First impressions are strongest memory, can also create and lead consumption. The chief principle of Chinese is the method used First impressions are strongest, but also the law, but the chief Chinese enterprise positioning itself and no time opportunities as a guarantee, but also the formation of competition and imitation, so as to seize the initiative an important chief positioning time, master through time initiative laid the chief position, this method is realistic. Worth China enterprises. 3, brand extension is based on the market, Kangshifu entered the mainland market, from cooking oil to instant noodles business, is actually a case of brand extension. Brand extension is represented by sausage product line or increased product mix. But the main purpose is to avoid competition and actually First impressions are strongest in economic theory, product positioning in no other meaning I have model is the brand extension, hope that the domestic enterprises can proceed from reality, to lay a good product extension card. 4, Kangshifu from doing products to do brands, to do capital in the competition. Kangshifu instant noodles by products in mainland China started, but now the master of many products, other products also occupy the market in the early with the master brand, which is typical of the brand operation. In the 02 years after the war, instant noodles China kicked off in the country, increasingly fierce competition, Tingyi protects market through capital operation mode of channels, and str