徽酒变法风声水起（With the reform of the emblem of wine）.docVIP

徽酒变法风声水起（With the reform of the emblem of wine） In the liquor industry pattern, Emblem Wine is a force that can not be ignored. The last century since 90s, the emblem of wine and Sichuan wine, Lu wine to match the industry with the people of Sichuan will be brewing, the people of Anhui will sell. As a major province of liquor production, liquor industry accounts for more than 30% of the provinces light industrial output value, and plays an important role in Anhui province. The power of the Legion of wine In 1990s, there were more than 50 state-owned liquor enterprises in more than 80 counties of Anhui province. Taking Fuyang, Huaibei as the center of the northern industrial base, the emergence of the ancient and Shahe, double, seed and other popular national brand, showing strong momentum of development, people sit up and take notice. At present, the emblem of the Legion can be divided into two camps. The first camp in order to Gujing Gong, Kouzijiao, blast, Yingjia tribute, seeds and Anhui wine king as the representative, constitute the emblem of wine six Golden Flowers; the second camps is to Wen Gong, golden jar and waiter, Jinyu Anhui and saddo as the representative of many small brands. This huge army emblem of wine always give people an indelible impression, even the overall decline in the emblem of the wine emblem of wine in 2008, sales revenue of over 1 billion and Kouzijiao, Gujing Gong, blast, drive, which Kouzijiao more than 2 billion. In recent years, with Kouzijiao, blast, meeting as the representative of the emblem of wine liquor market in second tier brands gallop. The emblem of wine have a common feature that the Legion steady of the local market, opportunistic foreign market entry. Relying on the strong brand image to stimulate the sales of the domestic market, relying on effective marketing model and innovative product strategy to attack the external market. But because of the brand and other reasons, most enterprises are still limited to the provi