房地产公开课【北京】2014房地产淡市营销创新与碧桂园行销拓客模式解密(8月15-16日)（Open real estate lesson [Beijing] 2014 real estate marketing innovation and marketing model of Biguiyuan marketing decryption (August 15-16)）.docVIP

房地产公开课【北京】2014房地产淡市营销创新与碧桂园行销拓客模式解密(8月15-16日)（Open real estate lesson [Beijing] 2014 real estate marketing innovation and marketing model of Biguiyuan marketing decryption (August 15-16)） [Beijing] 2014 real estate marketing innovation and marketing model of Biguiyuan marketing decryption (August 15-16) [curriculum background] In 2014, the market downturn, how to break the light city has become the focus of attention of many housing prices, marketing is undoubtedly the most core part development in value chain, from product positioning and marketing to sales management, how to innovate the mode? Outstanding housing prices have no good experience worth us to learn according to their own enterprises and how? The characteristics of the project, to develop an appropriate marketing strategy? Look at the following data: In 2013, Biguiyuan sales jumped to 106 billion yuan, the contract sales area of about 15 million 930 thousand square meters, 2012, Biguiyuan sales was completed 47 billion 600 million yuan of housing prices, contract sales floor area of about 7 million 640 thousand square meters, an increase of respectively 122% and 108%, as housing prices last year billion club of the big black horse; so, what in 2013 the billion garden is how to get that way? Country garden ten gold beach opened in 2012 08 months, daily sales 2 billion 800 million yuan last year, becoming one of the highest single disc single day sales of garden project. 06, 22, Nantong Rudong Biguiyuan opened for the first time, 3 hours 700 sets of strength, turnover exceeded 600 million yuan, set a single day in Rudong 16072, the amount, the history of the area of the most. 07 March 07, located in Jiangsu, Danyang Biguiyuan turned into the city, sold about 2000 suites, single day sales of nearly 2 billion yuan, creating a county-level city sales myth. Shenyang Biguiyuan the Milky Way city project as the only finalist Northeast sales crown achievement in Northeast real estate projects, real estate secto