礼品酒营销如何领航（How to guide the sale of gift wine）.docVIP

礼品酒营销如何领航（How to guide the sale of gift wine） How to guide the sale of gift wine? Author: Xu Xu (Hongkong international business groups high brand agency international founder CEO) - Original - reprinted, indicating sources and Department of the original author Source: Hongkong international business group - Gao Chong brand agencies International - expert point of view - chief expert - Xu Guangchong Manufacturers for the development and planning the gift of wine market will continue to deepen, especially behind the change in holiday sales, we want to see a lot of problems, and adjust the strategy in time, so will it be possible to make the gift cake bigger, rather than eat more small. The so-called gift wine, both market segmentation products, but also seasonal consumer goods. According to the survey, every year during the Mid Autumn Festival and the Spring Festival, the total market value of gift wine can reach several hundred million yuan. This cake Unlimited Business Opportunities attracted many manufacturers, whether or not the giant wine products have, during the holiday season will strengthen the operation of the gift of wine. But after all, the gift of wine belongs to seasonal consumer products, and with the rational return of consumers, gift wine market in this season also appeared the following characteristics: gift box liquor sales decline, especially 400~500 yuan gift products sales is not good, the price is mostly concentrated in the 150~200 yuan. The high-end gift wine market is mostly concentrated in the famous wine products. Therefore, on the sidelines, with the liquor industry into a major reshuffle era, this huge potential market segments began undergoing subtle changes, challenges and opportunities begin to emerge, change is brewing. Then, what problems should we pay attention to when we sell wine? What improvements and adjustments should be made in marketing? These may be a lot of enterprises have to think about. Gift wine marketing phenomenon bro