胶东半岛swot分析（SWOT analysis of Jiaodong Peninsula）.docVIP

胶东半岛swot分析（SWOT analysis of Jiaodong Peninsula） Http:///download.php? Id=30889 using SWOT analysis method, analysis of the Chengdu leisure tourism image positioning advantages and disadvantages, opportunities and threats, for Chengdu to build, deepen or reshape leisure and provide a theoretical basis for the positioning of tourism image. Keyword： SWOT analysis of tourism image positioning of leisure capital in Chengdu The positioning of tourism image in Chengdu seems to have some exceptions, Chengdu has had many tourism image positioning, such as the 80s Tianfu scenery, the hometown of giant pandas, Shu culture (the Shu culture to the ancient Shu civilization), then success and delicacy are colorful, leisure of all, the beautiful Chengdu, delicacy, Tianfu, Tianfu habitat [1], and in the last few years a come on do not want to leave the city, fourth city, east of Eden. But to this day, the tourism image has not yet been formally defined. By the analysis, at this stage, the government and the public academic level has the image of Chengdu as a tendency of leisure and leisure can be used as the best and final positioning of tourism image of Chengdu, from the analysis of multi angle and multi-level comprehensive. In this paper, using the SWOT analysis method, namely Strength (advantage), Weakness (weak), Opportunity (opportunity), Threat (crisis), leisure tourism image positioning of the internal strengths and weaknesses and external opportunities and crisis analysis. 1 advantage analysis The tourism image of Chengdu is defined as the leisure advantage of leisure capital, which can be summarized from leisure resources, leisure consciousness and leisure industry. 1.1, rich leisure resources Chengdu has always been known as the people from the flood, not hunger, the land of abundance, superior geographical environment and three thousand years of ancient Shu civilization, Chengdu precipitation rich high-quality recreational resources. The necessary foundation for the deve