我国线上影音内容管制的再塑造从OTT的发展谈起.PDFVIP

ISSN 1680-8428 49 OTT Over the Top (OTT) OTT OTT OTT OTT 2013 Email chyeh@.tw (03)463-8800 #2765 135 2014/10/172015/06/05 50 ISSN 1680-8428 Reframing the Online Content Regulation in Taiwan: The Rise of Over-the-Top Services Chih-Liang Yeh Abstract Viewers prefer watching the audiovisual content via the Internet rather than via traditional pay TV services. The content service from the emerging over-the-top (OTT) online services is under a light touch regulation and no ex ante regulation is imposed; however, the OTT and other TV services offered by regulated broadcasting or telecommunication operators have become rivals at the same level that may lead to a controversy of unfairness or regulatory loophole. Since the development of emerging services dramatically alters the way of consuming and the legacy regulation cannot provide proper solutions to the up-to-date questions, we should seek the possibility of a paradigm shift deriving from new regulatory concepts. The European Union’s Framework Directive has established the dual regulation by separating transmission and content. In addition, the new Audiovisual Media Service Directive is enacted to incorpora