网页视觉图像意涵之讯息传达研究AStudyfor-数位典藏系统.PDFVIP

網頁視覺圖像意涵之訊息傳達研究 A Study for Information of Communication on Meaning of Web’s Icons 陳娜文* 王藍亭** *台南應用科技大學應用設計研究所研究生 **台南應用科技大學應用設計研究所副教授 Na-Wen Chen, Student, and Lan-Ting Wang, Associate Professor Graduate School of Applied Design, Tainan University of Technology 摘 要 本研究針對數位時代雜誌「2010年台灣百大網站排行榜」調查前十名最熱門網站， 挑選一般大眾最常使用的功能網頁圖像進行屬性分群，並將相似的功能圖像歸類，透過 電子問卷對研究樣本進行混淆性與聯想性認同度調查，將驗證結果數據對應圖像形態分 析表，並將圖像元素拆解，歸納與分析優劣圖像具有的圖像特性，並探討易理解訊息的 圖像。本研究結果顯示，採用大眾熟悉的事物並同時運用元素間的關聯作為設計準則的 網頁圖像，較容易使受訊者了解其圖像意涵；以轉喻或暗喻方式設計的網頁圖像，視認 性較差；利用日常生活經驗之象徵性或關聯性作為設計主軸的圖像，較不易與其他圖像 混淆，且可以較準確的判斷圖像意涵。 Abstract This study focuses on the 2010 Top 10 Most Popular Websites in Taiwan chosen by Business Next Magazine to categorize and group the functional images most frequently used by the public based on their attributions. This study conducts a survey of ambiguity and association on identification for the samples through on-line questionnaires. The result is used to analysis the image elements with references to the chart of image attributions and thus to analysis the features of the images. The result of this study shows that the web images designed through association are easy to understand, while the images designed through metaphor are more difficult. The web images designed through the symbols of daily life experience are less confusing than the other images, and thus are able to present their meaning accurately. 關鍵詞 ：網頁，圖像，意涵，傳達 Keywords： Web, Icons, Meaning, Communication ** 為通訊作者 1 壹、緒論 一、研究背景與動機 在早期文字尚未成形，人類對於訊息的