浅谈色彩在广告设计中的运用.pdfVIP

摘 要 今日世界是一个充满广告的世界。广告作为人类文明发展的产物,它与色彩有着 不可分隔的联系, 一件广告设计作品必须具备良好的视觉传达效果才能算的上是好的作品。因此， 在现代广告设计中，色彩是产生视觉冲击力和艺术感染力的重要因素。 【关键词】广告 色彩 视觉传达 (3-5个、小四、黑体) Abstract In todays world is a world full of advertising. Advertising as a product of the development of human civilization, it can not be separated with the color of the contact, one ad design work must have a good visual effect can be counted on to good works. Therefore, in the modern advertisement design, color is the visual impact and artistic appeal of important fa