汽车营销 外文翻译 外文文献 英文文献 我国汽车工业的自主开发.docVIP

译文内容 The mercerized and internationalized background （我国汽车工业的自主开发） 译文出处 The Journal of European Environmental Policy (Wiley) The mercerized and internationalized background At present，under the mercerized and internationalized background，how to strengthen the independent development ability of our country’s auto industry has become the urgent problem to be solved．This article，by referring to the experience of developed countries of automobile industry in implementing the industrial policy and comparing the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy，has put forward policy recommendations of supporting independent development of our country’s auto industry． A brand based on market is promises for a products capability, quality and service. Up to now, well-known automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a fire-new idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which dont have the capability of independent exploitation and the consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great competitive power, which can drive and prompt development of automobile industry. The paper, starting with the analysis of brand and combining with the theory of strategy management, regarding carmakers as object, depicts development panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. It is the primary studying intention that upgrades core competency Of domestic aut