国内旅游业的文化营销研究().docVIP

Southwest university of science and technology 本科毕业设计（论文） 国内旅游业的文化营销研究 （西南科技大学经济管理学院） 【摘要】：随着经济水平的逐步提高以及新的休假制度的提出，国内旅游业也开始蓬勃发张起来，人们生活水平的提高，可自由支配收入比重的增长，节假日的延长，闲暇时间的增多，极大的促进了国内旅游业的发展。随着我国经济的持续快速增长，全面建设小康社会的深入，人民生活水平普遍大幅度提高。此外新。的休假制度的实施、交通工具与配套设施的迅猛发展等因素为国内旅游业的发展提供了便利的条件。目前，越来越多的城市把发展旅游业作为促进当地经济发展的主要措施，不断开发新的旅游地，相互之间的竞争也更加激烈。本文研究以现代文化营销理论为基础，结合我国旅游业的现状和基本情况，对旅游和文化营销相关概念做了介绍，而且还介绍了旅游和文化营销的关系。分析了我国旅游业存在的问题，然后根据存在的问题做出相关的解决对策。最后对此论文做了总结。 【关键词】：文化营销 旅游业 旅游 问题 对策 Domes ticmar ketingresear chintourismcultue 【Abstract】:With the gradual improvement of the conomic level and put for ward the new holiday system. Along with our country economy sustained and rapid growth, the deepening of the comprehensive construction well-off society, people’s living standards are generally improved. in addition. The implementation of the new holiday system, traffic tools and facilities are all factors such as the development of domestic tourism. At present, more and more cities to develop tourism as the main measures to promote the development of local economy, the continuous development of new tourist destination, is also more fierce competition between each other. In this paper based on the modem cultural marketing theory, combined with the status quo of tourism industry in our country and basic situation, marketing concepts relevant to mark the introduction on tourism industry in our country, counter measure sccording to the present situation. 【key words】...............................................1 一、相关概念的界定和研究理论 （一）旅游.......................................3 （二）文化营销...................................3 （三）旅游和文化营销的关系.......................3 二、国内旅游业的发展现状 （一）旅游规划的城市化现状 ..................... 4 （二）从旅游消费方式、水平和客源看现状 ..........4 （三）从旅游地域性看现状 .........................5 (四)从旅游服务看现状 ............................5 三、国内旅游业的文化营营销发展存在的问题 （一）规划不到位，基础设施建设缺乏科学性 ........