大学生职业发展网站“找座儿网”营销方案的设计与实施.doc

- 专业硕士学位论文 大学生职业发展网站营销方案的设计与实施 摘 要 本文的解决方案从获取用户关注的校园推广、关键词沟通传播和社会化媒体营销开始，借助与网站功能相通的移动端WebApp在各项校园推广和合作过程中获取目标用户，继而通过校园营销活动策划实施，举办全国移动开发大赛，举办职业发展讲座和在线课程网站合作等方式充分与用户互动，使用户留下更多包括职业倾向测评、潜在特质测评、专业技能测试、课程学习轨迹等有效数据，营销过程中保持与大学生职业发展类社团和作与用户建立信任关系，最终通过企业校招和校园直聘活动促成用户生成更多信息丰富完整的3D简历。 最终，将通过注册用户数量、活跃用户数量、用户留下的有效数据量、完整的3D简历数量及3D简历的信息丰富度等指标评估本次营销方案的成果。 关键词：职业发展，营销，校园营销 Abstract The design goal of this paper is marketing plan: precise positioning of Pan IT professional college students needs of occupation development, enhance the registration of child seat online to find the target population, enhance the number of active users and users through marketing activities online and offline fully interactive, allowing users on the site can be used effectively to leave more accurate data matching position information the final formation of more information rich and complete 3D resume on the website, the final user accurate matching for college students employment, help them achieve occupation development goals. The solutions from the users attention, communication and promotion of campus keywords social media marketing, with the help of the mobile terminal is communicated with the WebApp website function get the target user in the campus promotion and cooperation process, and then through the campus marketing activities planning and implementation, organized by the national mobile development contest, organizing lectures and occupation development cooperation the online course website to fully interact with the user, the user leaves more occupation aptitude test, including latent trait evaluation, professional skills test and course learning trajectory data effectively, and keep students occupation development and training of community and Campus Ambassador team and users themselves establish trust relationship marketing process, finally through business school recruit direct hire and campus activities contribute to user generated more information rich and complete resume 3D. Ultimat