〈营销书籍〉福布斯：新营销形式的崛起.pdf

DATA DRIVEN AND DIGITALLY SAVVY: THE RISE OF THE NEW MARKETING ORGANIZATION T H E G R O W I N G A DVA N TAG E G A P B E T W E E N DATA- D R I V E N A N D T R A D I T I O N A L M A R K E T I N G A P P R OAC H E S IN ASSOCIATION WITH: CONTENTS Foreword 2 Introduction and Methodology 3 Executive Summary5 Key Findings6 The Digital Marketing Continuum 7 Data-Driven Marketing Results 9 Data-Driven Marketing on the Rise 11 The Power of Analytics 13 Decision Making and Organizational Transformation16 Leadership and Skills Development 20 Enabling Technolog