教案11. 广告的翻译.pptVIP

第六章 广告的翻译一、什么是广告 广告的定义： 广告是传递信息的一种方式，其目的在于推销产品、劳务，影响舆论；广告又是向公众介绍商品、服务内容或文娱体育节目的一种宣传方式 二、广告文体 广告文体是语言的五种功能文体之一。 广告文体很大程度上与文学文体相似。 广告文体是界乎文学文体和新闻文体与科技文体之间的文体 1、对话体 Ad Agency: How about a beautiful shot of beer being poured? Client: Every beer does that. Ad Agency: Well then, a close-up of the bottle. Client: Every beer does that. Ad agency: We could go with a celebrity. Client: Join the line. Ad Agency: How about your chairman as a spokesperson? Client: Cars, airlines, razors, etc. Ad Agency: A shot of grain fields. Client: Boring. Ad Agency: Music? Client: it’s a magazine ad. Ad Age