保洁presentation.pptVIP

history products marketing strategy China market analysis SWOT analysis Proposals from us The first coffee shop Starbucks officially opend at the Seattle Pike Place in United States.At that time only coffee beans were sold. The new-born Starbucks came into the world on August,18,1987.It changed the original framework.. Starbucks has three partners in China.The first Starbucks coffee shop in China opened successfully on Jen,11,1999 NO.2 Products By 尤玉辰 NO.3 marketing strategy By 于林 To take a flexible investment and cooperation mode based on different market conditions around the world According to the proportion of the shares held by Starbucks headquarters of Starbucks around the world to see, the mode of cooperation of Starbucks around the world four cases. The benefits of doing so it can borrow someone elses power to help it do a lot and the same time together. do not spend a penny to advertise Our shop is the best advertising Starbucks operators say. It is understood that, Starbucks has never been in the mass media spent a penny in advertising. This is both a economical and affordable way, Starbucks is unique! In addition, Starbucks specializes in coffee outside of the experience, atmosphere management, store design personalized, warm light and soft music. Focus on the concept of the (present experience), the emphasis on work, life and entertainment, the careful management right now this time life experience. NO.4 China market analysis By 于林 * First Chinese living level and the level of consumption of starbucks adapt to provide free Internet when you in starbucks with mobile phone or computer search can be connected to the network and surfing can you find in addition to starbucks outside the consumption only 15 yuan can sit in a day in a free Internet also provide power supply place * Second The Chinese people have always pursue brand especially foreign brands * Last Starbucks has